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Blockchain, Featured, Press Release

HashCash to Build Blockchain-powered Consortium for Major Digital Media Tech Brand

The international blockchain development company HashCash Consultants is elated to announce its alliance with a worldwide brand specializing in digital media technology. The objective of the collaboration is to construct a blockchain consortium for addressing challenges in supply chain models for digital media. The partnership will feature some of the biggest names from the media advertisement industry.

Global Digital Media and Advertising Scenario

From a global perspective, digital media advertising is expanding rapidly at a 13.9% CAGR. Experts project the industry will reach USD 786.2 billion within 2026. A significant contributor to this growth has been the ongoing global pandemic. The technical expertise in industry-grade blockchain will benefit HashCash in delivering innovative digital media supply chain solutions with a real-time overview.

CEO Speak

Noted blockchain pioneer and HashCash CEO Raj Chowdhury has voiced his support for blockchain implementation across the advertising sector. In an online session, he mentioned, “The transparent ecosystem of a blockchain network eliminates variations stemming from intermediaries leading to better communication between clients and media houses.”

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Blockchain in Digital Advertising

Once complete, the proposed blockchain solution will allow better access to total media expenses for the consortium’s members. Real-time updates facilitate improved decision-making and cost optimization. Records are also safe within the blockchain network- immutable, secure, and visible to all the members.

“The digital advertising industry is facing multiple issues ranging from financial opacity to quality control. Blockchain technology solves these issues, creating a marketing environment that upholds simplicity, transparency, and trust,’ mentioned Chowdhury.

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HashCash: A Predominant Force in Blockchain Development

Products and solutions designed by HashCash are currently in use in more than 26 nations across 5 continents. The US-based firm values its alliances with global MNCs in BFSI, cryptocurrencies, gaming, hospital recordkeeping, and more.HashCash has also built state-of-the-art blockchain tech for luxury brands, virtual assets, space research,  and more.

Wrapping Up

A blockchain consortium consists of a group of member brands with similar interests. The technology facilitates the formation of a transparent interconnected network with provisions for data collection and sharing. This allows businesses to leverage the best growth opportunities and yield the best possible outcome.

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